GATE 2 $49

Know Your Customer

Your customers are the heart of your business. Learn how to deeply understand their needs, pains, and desires through proven customer discovery techniques and user research methods.

📚 10 Modules
⏱️ 6 Hours
🎯 Intermediate
📜 Certificate Included
Enroll Now - $49 → View Curriculum
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What You'll Learn

✓ Conduct effective customer interviews that reveal real insights
✓ Build detailed customer personas based on research, not assumptions
✓ Map the complete customer journey from awareness to advocacy
✓ Identify and prioritize customer segments for your business
✓ Use empathy mapping to understand customer emotions
✓ Analyze competitor customers and market opportunities

Course Curriculum

1

Introduction to Customer Discovery

35 min • 3 lessons

Preview
2

The Art of Customer Interviews

50 min • 5 lessons

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3

Building Customer Personas

45 min • 4 lessons

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4

Customer Journey Mapping

40 min • 4 lessons

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5

Empathy Mapping Workshop

35 min • 3 lessons

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6

Market Segmentation Strategies

45 min • 4 lessons

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Prerequisites

Complete Gate 1: Ideation & The Founders Team before starting this course.

Up Next

Gate 3: How to Serve Your Customer

Learn how to design solutions that truly address customer needs and create lasting value.

Preview Gate 3 →
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Ready to Understand Your Customers?

Start Gate 2 today and build products your customers actually want.

Enroll Now - $49 →